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"A slogan can capture the essence of a brand and become an important part of the brand equity. If a brand is 'packaged meaning,' a slogan can be the ribbon that ties the package together and provides an extra touch."
—David A. Aaker, Building Strong Brands
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A Sci-creative Approach to Slogan Development
Create Winning Slogans or Taglines for Your Brand
The development of an effective slogan or tagline requires the combined effort of analytical thinking and creativity. Both the left brain and right brain, the conscious mind and subconscious mind, and practical know-how and inspiration all come into play in the creation process.
To ensure the quality of our work, our sci-creative approach to slogan development comprises the following 4 essential stages:
 1. Business Survey
Gain a comprehensive understanding of your business, products and services.
 2. Brand Positioning
Explore your brand's potential USPs (Unique Selling Propositions/Points) in the marketplace. Communicate your brand's strategic position that can differentiate itself from your major competitors.
 3. Slogan Creation
Create your slogan the SURE (Simple, Unique, Relevant, and Emotive) way, using the 20 criteria of effective slogan development as a guideline. Within 1 or 2 weeks, you will receive a number of original slogan ideas for you to choose from.
 4. Slogan Revision
Refine or re-craft your slogan until a perfect solution is reached.
Your corporate tagline or brand slogan is undoubtedly the most important message you'll ever develop for your business. A wise investment in coming up with an effective one will create tremendous value for your brand and reap amazing benefits — both for now and in the long run.
Investment
An upfront investment (refer to the Special Offer in the table below) is required for the confirmation and commencement of your slogan development project.
Copyright Assignment
 125% Satisfaction Guarantee
We are seriously committed to delivering quality and inspiring work that will exceed your expectation. That's the reason why we can be proud to offer our slogan development service with 125% Satisfaction Guarantee.
If you are not completely satisfied with our proposed slogan solutions and decide not to use any of them, you will get:
►(1) a 100% Refund of your investment; and
►(2) an extra 25% Discount Coupon which can be used for your next purchase.
With a guarantee like this, you have absolutely nothing to lose. And certainly benefits to gain.
| Service Plans |
Basic Plan |
Standard Plan
Recommended |
Premium Plan
Recommended
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| A |
B |
A |
B |
A |
B |
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Language(s) of Slogan
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English or Chinese
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English and Chinese
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English or Chinese
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English and Chinese
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English or Chinese
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English and Chinese
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No. of Slogans Submitted at the 1st Draft
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3 or more
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3 sets or more
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6 or more
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6 sets or more
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10 or more
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10 sets or more
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| No. of Revision |
1 round |
3 rounds |
Unlimited |
| Turnaround Time |
3–6 days |
3–6 days |
3–6 days |
End of Revision
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2 weeks after submission of the 1st draft* |
6 weeks after submission of the 1st draft* |
3 months after submission of the 1st draft* |
| Estimated No. of Work Hours Required |
36 |
52 |
68 |
96 |
112 |
160 |
| Original Investment/HK$ |
$2,200 |
$3,200 |
$4,300 |
$6,000 |
$7,800 |
$12,000 |
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$1,800 |
$2,600 |
$3,500 |
$5,000 |
$6,200 |
$8,800 |
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125% Satisfaction Guarantee
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No |
No |
Yes |
Yes |
Yes |
Yes |
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All currencies shown are in Hong Kong Dollar (HKD). Google Currency Converter
*Submission of the 1st draft: 1–2 weeks after the confirmation of project and receipt of your creative brief (a questionnaire, with 22 guiding questions, will be sent to you via e-mail after we have received your investment for the project).
Perfect Plan
Do you aspire to get the best slogan ideas from our most brilliant think tank — at your own price? If so, we've got a Perfect Plan for you. It's totally risk-free (no upfront investment needed) and hassle-free (you don't have to organize a slogan competition either)! To learn more, click Challenge Us.
Special Project
When a slogan refinement project is initiated at our invitation, the Plans stated above do not apply. Instead, the investment of the special project will be determined by mutual agreement between Slogan Power and our client.
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