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"A slogan can capture the essence of a brand and become an important part of the brand equity. If a brand is 'packaged meaning,' a slogan can be the ribbon that ties the package together and provides an extra touch."
—David A. Aaker, Building Strong Brands
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A Sci-creative Approach to Slogan Development
Create Powerful Slogans/Taglines for Your Business or Brand
The development of an effective slogan or tagline requires the combined effort of analytical thinking and creativity. Both the left brain and right brain, the conscious mind and subconscious mind, and practical know-how and inspiration all come into play in the creation process.
To ensure the quality of our work, we adopt a sci-creative approach to slogan development that comprises the following 4 essential stages:
 1. Business Survey
Gain a comprehensive understanding of your business, products and services.
 2. Brand Positioning
Explore your brand's potential USPs (Unique Selling Propositions/Points) in the marketplace. Communicate your brand's strategic position that can differentiate itself from your major competitors.
 3. Slogan Creation
Create your slogan the SURE — Simple, Unique, Relevant and Emotive — way, using the 20 criteria of effective slogan development as a guideline. Within 1 to 2 weeks, you will receive a number of original slogan ideas for you to choose from.
 4. Slogan Revision
Refine or re-craft your slogan until a perfect solution is reached.
Your corporate tagline or brand slogan is undoubtedly the most important message you'll ever develop for your business.
Coming up with an effective one will create tremendous value for your brand and reap amazing long-term benefits, such as:
• Convey the essence of your organization or brand
• Build your corporate or brand image
• Establish your unique position in the marketplace
• Attract and retain customers
• Boost staff morale
• Liven up your corporate literature
• Enhance your competitive advantage
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Investment
A total upfront investment (refer to the the table below) is required for the confirmation and commencement of your slogan development project.
Copyright Assignment
The copyright of the slogan(s) of your choice will be automatically transferred and assigned to you or your organization.
 100% Satisfaction Guarantee
We are seriously committed to delivering quality and inspiring work that will exceed your expectations. That's the reason why we can be proud to offer our slogan development service with 100% Satisfaction Guarantee.
In other words, you will get a Full Refund of the project fee (refer to the table below) if you are not completely satisfied with our proposed slogan solutions and decide not to use any of them.
| Service Plans |
Basic Plan |
Standard Plan
Recommended |
Premium Plan
Recommended
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| A |
B |
A |
B |
A |
B |
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Language(s) of Slogan
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English or Chinese
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English and Chinese
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English or Chinese
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English and Chinese
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English or Chinese
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English and Chinese
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No. of Slogans Submitted at the 1st Proposal*
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3 or more
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3 sets or more
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6 or more
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6 sets or more
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10 or more
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10 sets or more
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| No. of Revision |
1 round |
3 rounds |
Unlimited |
| Turnaround Time |
3–6 days |
3–6 days |
3–6 days |
End of Revision
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2 weeks after submission of the 1st proposal* |
6 weeks after submission of the 1st proposal* |
3 months after submission of the 1st proposal* |
| Estimated No. of Work Hours Required |
36 |
52 |
68 |
96 |
112 |
160 |
| Original Project Fee |
$2,200 |
$3,200 |
$4,300 |
$6,000 |
$7,800 |
$12,000 |
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$1,800 |
$2,600 |
$3,500 |
$5,000 |
$6,200 |
$8,800 |
Handling Fee (Non-refundable)
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$360 |
$520 |
$700 |
$1,000 |
$1,240 |
$1,760 |
| Total Upfront Investment |
$2,160 |
$3,120 |
$4,200 |
$6,000 |
$7,440 |
$10,560 |
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100% Satisfaction Guarantee
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No |
No |
Yes |
Yes |
Yes |
Yes |
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All currencies shown are in Hong Kong Dollar (HKD). Google Currency Converter
*Submission of the 1st proposal: 1–2 weeks after the confirmation of project and receipt of your creative brief (a questionnaire, with 22 guiding questions, will be sent to you via e-mail after we have received your investment for the project).
Urgent Project: If you want to have our proposed slogans delivered in less than 7 days, an additional Rush Fee (30% of the Project Fee) will be charged. A minimum of 3 business days should be allowed for the development of your slogan/slogans.
Perfect Plan
Do you aspire to get the best slogan ideas from our most brilliant think tank — at your own price? If so, we've got a Perfect Plan for you. It's totally risk-free (no upfront project fee required) and hassle-free (you don't have to organize a slogan competition either)! To learn more, click Challenge Us.
Special Project
When a slogan refinement project is initiated at our invitation, the Plans stated above do not apply. Instead, the investment of the special project will be determined by mutual agreement between Slogan Power and our client.
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