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"A first-rate slogan is potent indeed when properly contrived. It becomes as easy to remember as it is hard to forget. It plants itself in the consciousness by rhythm, rhyme, pith or brevity."
—Time Magazine (12 Feb. 1979)
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Writing Slogans: From Good to Great
When it comes to slogan writing, we never settle for second best. Good is always the enemy of great.
SloganCheck™ is our unique service that helps you gain an objective and comprehensive picture on the effectiveness of your current or newly crafted slogan.
When you send us your slogan (English or Chinese, or both) for evaluation, you will receive in 3 business days via e-mail:
►(1) a bilingual SloganCheck™ Report on which your slogan will be evaluated and scored according to the 20 criteria of effective slogan development; and
►(2) expert advice on areas that your slogan could be made better.
Developing an effective slogan helps to build your brand or champion your cause, but using an unfit one projects a negative image.
Some organizations would put in a great deal of money, time and effort researching, creating and deciding on the perfect slogans for their brands. However, experience tells us that many seemingly "great" slogans still have room for improvement.
Is your slogan great enough? Make sure it is!
To make your slogan great and SURE (Simple, Unique, Relevant, and Emotive), choose one of our SloganCheck™ services below:
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For 1 set of bilingual slogans: |
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