"A first-rate slogan is potent indeed when properly contrived. It becomes as easy to remember as it is hard to forget. It plants itself in the consciousness by rhythm, rhyme, pith or brevity."

•  Is your slogan perfectly crafted?

•  Can it help you achieve your specific purpose(s)?

•  Does it need further refinement?


Developing an effective slogan helps to build your brand, but using an unfit one diminishes its value.

Some organizations would put in a great deal of money, time and effort researching, creating and deciding on the perfect slogans for their brands. However, experience tells us that many seemingly "great" slogans still have considerable room for improvement.


SloganCheck™ service for FREE

SloganCheck™ is our distinctive service that helps you to gain an objective and comprehensive picture on the effectiveness of your present slogan. Do you want to have your slogan evaluated according to the 20 criteria for effective slogan development?

You're welcome to send us your slogan with its creative rationale for evaluation. Within a couple of days you'll receive a Slogan Score Sheet on which your slogan will be scored, as well as expert advice on areas that it could be made better (if any).

Your slogan matters. Make it SURE:

Simple

Unique

Relevant

Emotive