"A slogan can capture the essence of a brand and become an important part of the brand equity. If a brand is 'packaged meaning,' a slogan can be the ribbon that ties the package together and provides an extra touch."
—David Aaker, Building Strong Brands
Slogan Development: FULL Package
1. SloganCheck™ (FREE service) 2. Business Survey + Brand Positioning 3. Competitor Analysis + Brand Repositioning (Optional) 4. Slogan Development 5. Slogan Testing (Optional) 6. Slogan Refinement
Slogan Development: CORE Package
1. SloganCheck™ (FREE service) 2. Business Survey + Brand Positioning 3. Slogan Development and Refinement
Other Services
In addition to our specialty in Slogan Development, we also provide the following top quality bilingual (English and Chinese) brand communication services:
• Naming (for companies, products, services, etc.) • Vision and Mission Statements Development
Service Fee and Guarantee
Charges are made according to the complexity of the project and time required.
Please let us know how we can serve you. We will be happy to discuss your specific requirements, and give you a customized proposal.
For Slogan Development: CORE Package, we offer our service with 100% Satisfaction Guaranteed: A full refund will be made if our proposed slogan solutions are not completely satisfactory.*
*A non-refundable handling charge of 5% of the service fee (min. US$65) applies to clients outside Hong Kong
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